Social Media Marketing

What is SMO and how it works for your business?

Social Media, a huge possibility, and a lucrative platform to promote your business. Did you know that the world’s 60% population is using social media in their day-to-day life? The term social media marketing is an essential part of the overall digital marketing. This is the next level of promotional activity that triggers emotions, guides decisions, and shapes perception. As a result, you will connect with your audience to enhance your brand value.

Social Media Optimization(SMO) indicates the proper strategy and creativity to get connected with your target audience, increase engagement rate, and convert them to potential customers. It works like a charm, whether you have a B2B or B2C business, companies of all sizes, across the globe. Your website’s brand gets exposure and no wonder a direct connection with the customer.

The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, etc, and also some smaller ones including, Anchor, Tumblr and social messaging platforms, such as Messenger, WhatsApp, and WeChat, etc. Each platform needs different strategies to get more followers but the must-do thing is to provide sharable, useful, and engaging content to attract your audience. Main pillars of social media marketing are:

– Creating a strategy plan
– Right timing and publishing
– Two-way communication
– Analysis
– Advertisement

Only expert services develop an effective social media strategy to give a winning chance to gain new clients!

What are the benefits of social media optimization?

People always love to connect and share useful content; that’s what makes social media optimization so appealing. Our company develops an informed approach to meet every business objective and goal. So let us discuss the benefits of the optimization of social media below:

– By creating brand awareness in multiple social networks
– Generate conversation around your brand
– Increase good quality traffic to your website
– Learn to know your audience’s tastes, likes and dislikes
– Broaden client base
– Keep your audience informed about any new updates
– Achieve quality organic visibility
– Boost the impact of other SEO strategies
– Gain more non-reciprocal links and boost original link popularity
– Use social media tools to reach your goal smartly

The most important thing you should know that using social media is FREE and you can extract maximum benefits by using our professional tricks and advice.

What UnitDigitals do in nutshell?

People always buy from those who build trust, and we are one of them. UnitDigitals specializes in achieving your company’s social media objectives by handling your brand’s social profiles in a calculative way. Our main aim is to create custom content that is optimized for engagement and discoverability. Here are some of our best approaches:

– Setting-up profiles at most demanding social networking sites
– Regular addition of well-linked quality content on SMO profiles
– Suggestions that encourages customers
– To make the website more social media-friendly, we integrate articles, guest blog, blog, RSS, link building description, tagging and other
– Promotion of website through a paid and unpaid advertisement
– Creation of a custom application

Why choose us?

We explore the use of various user engagement tools and activities to improve the client’s online visibility, brand promotion, and website optimization to generate more leads and increase conversion. To get more details, email us at